I agree that with Henry Jenkins that Star Wars is now more than just something created by Quentin Tarantino, it is now something that fans are using to create more films. Quentin Tarantino created a universe and the fans of this universe is expanding it by filming fan fictions that are gaining traction. Fans are no longer just passive consumers who have no power over how Star Wars is viewed. Fans can go out and create their own parody films to expand on Star Wars and express their take on it. For instance, the Star Wars parody “George Lucas in Love” outsold the DVD of the first episode of Star Wars. This is the kind of momentum that can allow other fan digital films to taken more seriously.
The internet was something big. It was a game changer. What the internet did was become a place of cultural participation that allowed people to produce and distribute cultural goods such as fictional films and stories. The internet made it so that product owners no had absolute control over the cultural impact their product had on consumers. The balance of power has been completely changed. Take Star Wars for instance, Hollywood tried to shut down fan fiction, thinking that they still had control. However, they later learned that they can at most work with fan fiction creators to influence what they make.